Alienware is an American computer hardware company and a wholly-owned subsidiary of Dell Computer Corporation. It has a reputation for offering the latest technologies for desktops and laptops that are specialized for video editing, audio editing, and especially gaming. The company is based in Miami, Florida, and was founded in 1995 by its current CEO, Nelson Gonzalez, and COO, Alex Aguila.
Established in 1996, Alienware manufactures high-performance desktop, notebook, media center, and professional systems. Operating under the tagline of “build it as if it were your own,” Alienware has earned numerous awards for excellence and has become a respected brand name worldwide with systems available direct within the United States, Europe, Australia, and New Zealand. According to employees, the Alienware name was chosen because of the founders' fondness for the hit television series The X-Files, hence the theme to their products, with names such as Grey and Area-51. Alienware was originally established to tap a niche in the high performance game market, which back then was not on the radar of the major PC manufacturers such as Dell. Since high-end game hardware was not widely distributed, the company's founders formed an OEM that sold personal computers with the highest performing hardware and settings according to benchmarks.
Alienware has traditionally competed with companies such as Falcon Northwest, Velocity Micro and VoodooPC which is now part of Dell's biggest competitor, Hewlett-Packard. Alienware also formerly competed against Dell XPS gaming systems before their acquisition.
Alienware manufactures high-performance desktops, notebooks, media centers, and professional systems. Alienware systems include hardware from Intel, AMD, Nvidia, Creative and many more high-end vendors. Alienware's most famous series of desktops are the Aurora and Area-51 lines; Alienware also sells high-end laptops to which their most famous is the Area-51m. Recently Alienware launched a luxury system line branded with the name ALX, this line has grown into their mobile line as well. Wikipedia
