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Alienware is an American computer hardware company and a wholly-owned subsidiary of Dell Computer Corporation. It has a reputation for offering the latest technologies for desktops and laptops that are specialized for video editing, audio editing, and especially gaming. The company is based in Miami, Florida, and was founded in 1995 by its current CEO, Nelson Gonzalez, and COO, Alex Aguila.
Established in 1996, Alienware manufactures high-performance desktop, notebook, media center, and professional systems. Operating under the tagline of “build it as if it were your own,” Alienware has earned numerous awards for excellence and has become a respected brand name worldwide with systems available direct within the United States, Europe, Australia, and New Zealand. According to employees, the Alienware name was chosen because of the founders' fondness for the hit television series The X-Files, hence the theme to their products, with names such as Grey and Area-51. Alienware was originally established to tap a niche in the high performance game market, which back then was not on the radar of the major PC manufacturers such as Dell. Since high-end game hardware was not widely distributed, the company's founders formed an OEM that sold personal computers with the highest performing hardware and settings according to benchmarks.
Alienware established its EMEA (Europe, the Middle East and Africa) headquarters in Athlone, Ireland in October 2002. As of FY 2005, Alienware brought in upwards of $170 million USD in annual sales, while trimming expenses to aid an international expansion initiative launched in 2003 to maintain a presence in Australia, Canada, France, Germany, United Kingdom and Costa Rica. The European Headquarters is in Athlone, Ireland. In 2002, Alienware distributed their systems through Best Buy and CompUSA at retail locations. Because of complications with that method of distribution, Alienware decided to better service the customer via direct sales and have since eschewed such an indirect retail presence. Alienware has had a call center in Costa Rica to handle all sales and support calls for a number of years. Wikipedia |
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