Pirates of the Caribbean: At World's End is a 2007 adventure film, the third in the Pirates of the Caribbean films following The Curse of the Black Pearl (2003) and Dead Man's Chest (2006). At World's End was directed by Gore Verbinski, as were the previous films, and the cast includes returnees Johnny Depp, Orlando Bloom, Keira Knightley, Bill Nighy, Geoffrey Rush, Jack Davenport, Kevin McNally, Tom Hollander and Naomie Harris. Chow Yun-Fat makes his first appearance in the franchise as Sao Feng, one of the film's antagonists, as does Keith Richards as Jack Sparrow's father. Disney opted to move the release date in English-speaking countries a day early to May 24, 2007.
At the 2006 San Diego Comic-Con International, two minutes of footage was shown including Captain Jack Sparrow having to convince the crew to run back and forth on the shipdeck to rock a ship over and Sparrow and Davy Jones battling on top of a crow's nest during the maelstrom battle. After a muted publicity campaign, the trailer finally debuted at ShoWest 2007. It was shown on March 18, 2007 at a special screening of Pirates of the Caribbean: The Curse of the Black Pearl named "Pirates Ultimate Fan Event", and was then shown on March 19 during Dancing with the Stars, before it debuted online.
Action figures by NECA were released in late April. Board games such as a Collectors Edition Chess Set, Monopoly Game and Pirates Dice Game (Liar's Dice) were also released. Master Replicas have made sculptures of characters and replicas of jewelery and the Dead Man's Chest. A video game with the same title as the film was released on May 22, 2007 on Xbox 360, PlayStation 3, Wii, PSP, PlayStation 2, PC and Nintendo DS formats. The soundtrack and its remix were also released on May 22.
The world premiere of At World's End was held on May 19, 2007, at Disneyland, home of the ride that inspired the movie and where the first two films in the trilogy debuted. Disneyland offered the general public a chance to attend the premiere through the sale of tickets, priced at $1,500 each, with proceeds going to the Make-A-Wish Foundation charity. Just a few weeks before the film's release, Walt Disney Pictures decided to move the United States opening of At World's End from screenings Friday, May 25, 2007 to Thursday at 8:00pm, May 24, 2007. The film opened in 4,362 theaters domestically, beating Spider-Man 3's theater opening record by 110. Wikipedia
